About Piepay
PIEPAY
Innovation Sparked by a Lost Discount
PiePay was born from a missed ₹10,000 discount — so you never have to miss one again.
It all began during the Covid lockdown, when one of our founders needed to buy a laptop worth ₹80,000. Like anyone hunting for the best deal, he spotted a tempting offer ₹10,000 off with an ICICI Bank card. But there was a problem: he didn’t own that card.
PiePay was built with the Indian consumer in mind. We’ve all seen our moms and aunties bargain for ten rupees at the market—not because of the amount, but because no one likes being left out of a deal. We wanted to bring that same spirit online, where every shopper gets their fair bargain.
But PiePay is more than just savings. It’s about access for everyone. For too long, banks have made money from all but rewarded only a few. Why should Kunal get a better price just because he has a premium card, while Vidit pays more for the same product? With PiePay, Kunal can help Vidit — and together, they win.
At the heart of PiePay is trust by design. The platform was born to fix a scam-ridden space, so security and privacy guide everything we do. Your money, your details, your trust — protected first, savings second.
Our vision is simple: to create a fair, secure, and inclusive way to shop—where every Indian feels they belong, and where looking out for each other helps all of us grow.
PiePay was born from a missed ₹10,000 discount — so you never have to miss one again.
It all began during the Covid lockdown, when one of our founders needed to buy a laptop worth ₹80,000. Like anyone hunting for the best deal, he spotted a tempting offer ₹10,000 off with an ICICI Bank card. But there was a problem: he didn’t own that card.
Innovation Sparked by a Lost Discount
PiePay was born from a missed ₹10,000 discount — so you never have to miss one again.
It all began during the Covid lockdown, when one of our founders needed to buy a laptop worth ₹80,000. Like anyone hunting for the best deal, he spotted a tempting offer ₹10,000 off with an ICICI Bank card. But there was a problem: he didn’t own that card.
He asked his college friends, but none had it either. Desperate not to lose the discount, he joined a Facebook group where cardholders and buyers connected. That’s when the red flags appeared — strangers demanding security deposits, countless scam stories, and no safety net.
In the end, he gave up and paid the full ₹80,000. But it never felt like just buying a laptop — it felt like losing ₹10,000.
When he shared the story with his friends, they realized it wasn’t just him. Many people had the same painful experience: offers existed, but access was broken. Worse, unsafe groups were scamming innocent buyers. That’s when the idea was born: What if there was a safe, transparent, and trustworthy way to connect buyers and cardholders — without the risk?
Together, the friends built PiePay — a platform where everyone wins. Buyers save big. Cardholders earn rewards. And nobody ever has to feel cheated out of a discount again.
Our Values & Vision
PiePay was built with the Indian consumer in mind. We’ve all seen our moms and aunties bargain for ten rupees at the market—not because of the amount, but because no one likes being left out of a deal. We wanted to bring that same spirit online, where every shopper gets their fair bargain.
But PiePay is more than just savings. It’s about access for everyone. For too long, banks have made money from all but rewarded only a few. Why should Kunal get a better price just because he has a premium card, while Vidit pays more for the same product? With PiePay, Kunal can help Vidit — and together, they win.
At the heart of PiePay is trust by design. The platform was born to fix a scam-ridden space, so security and privacy guide everything we do. Your money, your details, your trust — protected first, savings second.
Our vision is simple: to create a fair, secure, and inclusive way to shop—where every Indian feels they belong, and where looking out for each other helps all of us grow.
Our Key Features
Always Know the Best Price
Check PiePay before shopping — no cashback or discount site beats us.
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Easy Returns & Cancellations
Shop worry-free. All return and cancellation policies stay exactly the same.
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Add Cards Securely
Track Every Payment
Your payments unlock after the return window. Track everything in real time inside the app.
Enjoy a simple process with secure payments — your card details are never shared.
Hassle-Free & Secure
Great Customer Support
Let AI adapt and improve with evolving
data
For the best experience, add your card details. They’re stored safely on your device — never shared.
People Behind Piepay
PiePay was founded by three IIT Madras alumni who turned a personal problem into a mission: making savings fair and accessible for every Indian.
Today, we’re joined by a small but mighty team of engineers, designers, and customer champions who keep everything running. From building secure tech to answering every support query with care, we all share one goal — putting trust and savings back in the hands of Indian shoppers.
And this is just the beginning — we’re here to change how India shops!
PiePay was founded by three IIT Madras alumni who turned a personal problem into a mission: making savings fair and accessible for every Indian.
Today, we’re joined by a small but mighty team of engineers, designers, and customer champions who keep everything running. From building secure tech to answering every support with care, we all share one goal — putting trust and savings back in the hands of Indian shoppers.
And this is just the beginning — we’re here to change how India shops!
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Utkarsh Murari
Co-Founder & CEO
Ex-HSBC. A builder at heart who enjoys solving for the everyday Indian. He drives PiePay’s vision forward.
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Rishab Jain
Co-Founder & CPO
Ex-BNY Mellon. Passionate about understanding customers and their needs. He makes sure every PiePay experience is seamless and secure.
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Ajay Kumar
Co-Founder & CTO
Ex-BNY Mellon. The tech backbone of PiePay, with a relentless focus on security and privacy—because trust isn’t optional, it’s everything.
Join the
Piepay team
Solve real problems. Create tangible impact. Help us redefine how India shops. If you’re passionate about building products that matter, PiePay is the place to make it happen — apply now!